The Black Friday phenomenon
Black Friday (the fourth Friday in November) is the most important event in online retail. According to a calculation by the German Retail Association (HDE), sales in 2020 were 3.7 billion euros – an increase of 18 per cent compared to the previous year.
In 2018, in a survey on awareness of Black Friday and Cyber Monday in Germany, 94 per cent of respondents already said they were familiar with the Black Friday campaign day.
For Internet merchants of all sizes, this means an increase in online traffic on Black Friday and a lot of potential revenue. We have all the important information for eCommerce merchants and support for VAT in cross-border trade.
The story of Black Friday
What is Black Friday all about, and why are other shopping event days important, especially for e-commerce merchants?
“Black Friday” is a registered and protected trademark
A trademark right exists for “Black Friday” in certain product classes. The owner of the “Black Friday” trademark in Germany is Black Friday GmbH.
Trademark protection is still registered for these classes:
- Online merchants (fashion, clothing, sports, travel, furnishings,..) would like to advertise their products on Black Friday.
- Stationary merchants (fashion, clothing, sports, travel, furnishings,…) would like to advertise their products on Black Friday.
Trademark protection was cleared for these classes:
- Online merchants (electrical and electronic goods) would like to promote their products on Black Friday.
- Stationary merchants (electrical and electronic goods) would like to advertise their products on Black Friday.
- Advertising company runs a Black Friday website.
- Affiliate company serves customers on Black Friday.
Good pricing is crucial
For a successful Black Friday sale, you need to be well prepared. One option is dynamic pricing. Dynamic pricing is a strategy that sellers use to adjust their sales prices to current demand.
10 tips for e-commerce merchants to prepare for Black Friday
For e-commerce merchants, Black Friday is an essential indicator for Christmas business. Please find out how to be prepared for these mega sales days in our info article.
How to manage the flood of returns after Black Friday
Returns are annoying for customers and merchants alike. There are several processing options that the merchant can choose.
Do you also sell your products across borders in the EU and the UK on Black Friday?
As of July 1, 2021, the VAT liability in cross-border sales of goods changed for traders due to the VAT digital package. Find out here about the lowered turnover delivery thresholds and other changes in B2C distance selling.
Every rule rate, every reduction, every exemption
VATRules knows all the VAT rates you need to calculate in the EU-27 and UK and assigns them to your product groups.
Is the sale of goods taxable or tax-free? Which tax rate should be applied? – Regular, reduced, or super-reduced? Which exemptions and re-exemptions apply?
VATRules applies this tax content in your ERP or shop system. Item-specific, always up-to-date, and for all EU-27 (plus the UK).
Please send us your request
Individual consultation
Do you have questions about our product? eClear’s team of experts will answer them and present you with the integration solution right for your system landscape.
Please send us your enquiry via the contact form. We will get back to you as soon as possible.
Product demo
Get to know how VATRules works in a product demonstration. Follow the link to choose a date from our calendar and book your product demo directly.
Online seminar
Learn more about our automation solutions in one of our online seminars. Click the link to access our seminar calendar and select a date that suits you.
