E-Commerce, VAT | 18. August 2020

Shopping in the future: online shopping and stationary retail combined

Lockdowns and closed shops have given online business a huge boost in recent months. In this situation, how can stationary trade develop further and attract customers? by

13 Einkaufen in der Zukunft  Onlineshopping und stationärer Handel zusammengedacht2880x1400 copy 2 scaled
13 Einkaufen in der Zukunft Onlineshopping und stationärer Handel zusammengedacht2880x1400 copy 2 scaled

The coronavirus epidemic reinforces the shift from stationary retail to online trading faster than predicted. Some retailers reached revenues for online sales that were not expected for three to four years, in some sectors within a few months. According to a survey by Criteo, 77 per cent of customers are broadly satisfied with online shopping options and intend to continue shopping in at least one of the new shops.

In Germany, smaller retailers, in particular, experienced an increase in their online shops. The trend to support local providers who could only open up to a limited extent can also be observed in Great Britain. In addition, 20 per cent of the British indicated that they would not return to the shops after the lockdown was lifted and would prefer the security and convenience of online shopping in the long term. Corona is thus accelerating a development that city centres in many countries are familiar with. Fewer people come to the shopping streets. According to the German Retail Association (HDE), the number of shops in the German retail sector fell by around 38,700 between 2010 and 2019. City centres and employees in large stationary stores face many changes, for which ethical concepts have yet to be.

Ideas for the city centres

As the growth of online trade continues, new ideas are needed to revitalise the retail space in city centres. One possibility would be to use the shops more than showrooms and as a place to pick up items ordered online. Shifting sales even more to online shops and creating experience areas instead is another option. Suppose rents are falling due to vacancies, especially in structurally weaker regions. In that case, there are, for example, opportunities for merger concepts between sales, art and culture, gastronomy and offices.

With lower sales space and rental costs, retailers can more easily establish a presence in previously inactive regions – even across national borders. While the sale of goods occurs mainly online, local visibility can attract new customers and increase brand awareness, which results in growth in new markets. ClearVAT helps online merchants expand into other EU countries with the correct tax rates for millions of products and saves them from registering with national tax authorities.

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